Silver Birches is the premiere event planning company in the Los Angeles area. They are the favorite for entertainment events such as the Oscar’s, the Golden Globe’s and major studio events that are celebrated throughout the year. Silver Birches also extends its services to high profile celebrity weddings and major corporate events.

The Challenge

This project brought with it unique challenges as Silver Birches had never before marketed itself electronically or through print media. The reason: the image and one-of-a kind service offered by Silver Birches seemed impossible to convey two dimensionally. Dynamic’s challenge was to accurately reflect Silver Birches in a graphical manner that was consistent with their identity.

The Solution

Dynamic began the project with extensive interview discussions with the principals of Silver Birches. Through this process a clear image began to form as to how the principals perceived Silver Birches and how they wanted to be perceived by others. Colors schemes were then formulated to create a “mood” that would personify Silver Birches. Flash technology was employed to create the necessary image and mood that is presented using animation, audio and visual means.