April 28, 2015 fiby

Google Revamping Their Search Algorithm To Favor Mobile-Friendly Sites

What is a mobile-friendly site? Thankfully, it’s pretty easy to find out. Just run your website through Google’s Mobile-Friendly Test page.

Starting April 21, you’re going to witness a huge algorithm change. In fact, the algorithm change will have more of an impact than Penguin or Panda.

Unfortunately, the test is not without its flaws. Google admits it with its prominent placement of a feedback form. (The issues have prompted some robust discussion in the Google Product forums.) Nonetheless, the mobile friendly test is generally a useful gauge of a site’s mobile performance.

Another method of checking your site is to search for it on your mobile device. If the SERP entry bears the “mobile friendly” label, then you’re in Google’s good graces.

Finally, you should run your site through Google’s Mobile Usability Report (in Google Webmaster Tools) to discover any relevant recommendations that will improve mobile use.

Making your website mobile friendly will help your overall search results and conversion rate. If you need help with redesigning your mobile site, contact Dynamic Concepts today. Our team is ready to help.

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